Yves Saint Laurent M7. The name itself evokes a sense of mystery, a whisper of opulent spices and warm woods. Launched in 2002, this Oriental Woody fragrance for men, crafted by the masterful noses of Jacques Cavallier Belletrud and Alberto Morillas, quickly became a cult classic, only to be tragically discontinued, leaving behind a devoted following desperate to recapture its unique magic. This article will delve deep into the legacy of YSL M7, exploring its creation, its distinctive scent profile, its unfortunate discontinuation, its fluctuating price on the secondary market, its critical reception, and the ongoing quest for its elusive aftershave.
YSL M7 Original: A Bold Departure
M7 represented a bold departure for Yves Saint Laurent, a house known for its sophisticated and often classic scents. Instead of leaning on familiar tropes, M7 embraced a complex, almost daring composition. Its opening was a whirlwind of spices – cumin, a note often overlooked or used sparingly in men's fragrances, played a central role, lending a distinctly earthy and even slightly pungent edge. This was balanced by the sweetness of honey and the resinous depth of incense, creating an intriguing contrast that instantly set M7 apart from its contemporaries. The heart revealed a floral undercurrent, not overtly feminine but subtly adding complexity and a touch of unexpected elegance. Finally, the base notes, a rich tapestry of sandalwood, cedar, and amber, provided a warm, sensual foundation that lingered on the skin for hours.
The overall effect was far from straightforward. M7 wasn't a fragrance for the faint of heart. It was challenging, provocative, and undeniably captivating. It wasn't about immediate appeal; it was about unfolding slowly, revealing its layers with each passing hour. This complexity, while appreciated by many, also contributed to its divisive nature. Some found it too strong, too unusual, while others were completely enthralled by its unique character. This duality is perhaps what cemented its place in fragrance history.
YSL M7 Discontinued: A Tragedy for Aficionados
The news of M7's discontinuation sent shockwaves through the fragrance community. The reasons behind the decision remain somewhat shrouded in mystery, with speculation ranging from declining sales to reformulation difficulties. Whatever the cause, the result was a devastated fanbase left scrambling to acquire remaining bottles before they vanished from shelves entirely. This sudden disappearance only served to amplify M7's legendary status, transforming it from a cult favorite into a highly sought-after collector's item. The scarcity further fuelled the mystique surrounding the fragrance, cementing its position as a true legend.
YSL M7 Price: A Reflection of Scarcity
The discontinuation of YSL M7 has had a dramatic impact on its price. Once readily available at a relatively affordable price point, M7 now commands significantly higher prices on the secondary market. The price varies depending on the size of the bottle, its condition, and the seller's demands. Finding an unopened bottle of the original formulation can be a significant investment, reflecting the high demand and limited supply. This price surge serves as a testament to the fragrance's enduring appeal and the frustration of those who missed the opportunity to purchase it during its initial run. It's a classic example of how discontinuation can transform a fragrance from a readily available product into a valuable commodity.
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